About List Ads
TEST - List Ads are banner ads displayed in prominent placements across List.am, including the home page, search results, and ad pages.
What are the benefits of List Ads?
List Ads help you reach customers at different stages of purchase intent. Choose a home page campaign for maximum visibility, run campaigns in search results to reach buyers actively looking for products or services like yours, or place your banner on ad pages to reach customers with high purchase intent. Your banner landing page can be your List.am Business Page or your own website.
How do List Ads appear on the page?
List Ads appear as graphical banners in the placement you select, so customers see your brand while browsing and comparing listings.
How does pricing work?
List Ads use a cost per 1,000 impressions (CPM) model—you pay based on how many times your banner is shown. Exact pricing is displayed as you set up your campaign.
Who can create List Ads campaigns?
You need to have a business account on List.am and complete business verification to be able to run ad campaigns. List Ads campaigns can be created from your business account in “Business → Ad Campaigns”.
Creating and running a campaign.
- Create a List Ads campaign from your List.am business account by opening Business → Ad Campaigns, clicking +New Campaign, selecting the campaign type, budget, and duration, adding a destination link, choosing target categories (if available for the placement), uploading your banner, completing payment, and submitting the campaign for review.
- Campaigns running in search results and ad pages support targeting users based on product category.
- Campaigns start immediately after passing moderation.
- Available campaign duration options depend on the selected campaign budget.
- Currently, only static image banners are supported (video and animated formats are not supported).
- List Ads banners can appear on the homepage, search results, and ad pages depending on the selected campaign type.
- If a campaign is stopped, the unused budget is refunded to your List.am wallet balance and can be used for future promotions and campaigns.
Campaign Moderation
- Campaigns go through moderation to ensure banners and destination links meet content and quality guidelines and help keep List.am safe and easy to use.
- If a campaign is rejected, create a new campaign with the correct information, as editing and resubmitting rejected campaigns is not supported.
Reporting and Impressions
- Actual impressions become available after the campaign is completed and can be viewed in Account → Business → Ad Campaigns by opening the completed campaign details.
- If planned impressions are not delivered by the campaign end date, the campaign is automatically extended by 7 days to complete impression delivery.
- Impressions are counted according to viewability standards, meaning at least 50% of the banner must be visible on the customer’s screen for a minimum of 1 second.
Payments
- List Ads uses an impression-based pricing model (CPM), and pricing is displayed while setting up the campaign in your dashboard.
- Campaign payment must be completed before the campaign can start running.
